{"id":41145,"date":"2023-02-18T22:53:04","date_gmt":"2023-02-18T22:53:04","guid":{"rendered":"https:\/\/brave-benz.89-46-224-152.plesk.page\/article\/campagna-stampa-grana-padano-2005-copy\/"},"modified":"2023-02-21T17:27:41","modified_gmt":"2023-02-21T17:27:41","slug":"grana-padano-campagna-stampa-2005","status":"publish","type":"article","link":"https:\/\/brave-benz.89-46-224-152.plesk.page\/it-it\/curiosita-ed-eventi\/archivio-storico\/press-campaign\/grana-padano-campagna-stampa-2005\/","title":{"rendered":"Grana Padano campagna stampa 2005"},"content":{"rendered":"

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Il recente divieto di utilizzare il termine parmesan rende necessario il lavoro di definizione del marchio Grana Padano nei paesi esteri dove il prodotto si \u00e8 diffuso sotto quel nome di categoria. La prima campagna tedesca \u201cWie hei\u00dft er? … Ja, Grana Padano\u201d \u00e8 del 2005. La Germania diventa il principale mercato estero del Grana Padano. La campagna \u00e8 strutturata in due pagine consecutive, un teaser in cui si sfida il consumatore a ricordare il nome del prodotto e una seconda pagina in cui il consueto nome parmesan \u00e8 a sorpresa sostituito dall\u2019affermazione \u201cJa, Grana Padano\u201d. Il pay off \u201cinimitabile dal 1135\u201d \u00e8 intenzionalmente in lingua italiana.<\/span><\/p>\n

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Home<\/a>  <  <\/div>Il recente divieto di utilizzare il termine parmesan rende necessario il lavoro di definizione del marchio Grana Padano nei paesi esteri dove il prodotto si \u00e8 diffuso sotto quel nome di categoria. La prima campagna tedesca \u201cWie hei\u00dft er? … Ja, Grana Padano\u201d \u00e8 del 2005. La Germania diventa il principale mercato estero del […]<\/p>\n","protected":false},"featured_media":41149,"parent":0,"menu_order":494,"template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":""},"article_cat":[61],"class_list":["post-41145","article","type-article","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nGrana Padano campagna stampa 2005 - Grana Padano<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/brave-benz.89-46-224-152.plesk.page\/it-it\/curiosita-ed-eventi\/archivio-storico\/press-campaign\/grana-padano-campagna-stampa-2005\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Grana Padano campagna stampa 2005 - Grana Padano\" \/>\n<meta property=\"og:description\" content=\"Il recente divieto di utilizzare il termine parmesan rende necessario il lavoro di definizione del marchio Grana Padano nei paesi esteri dove il prodotto si \u00e8 diffuso sotto quel nome di categoria. 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